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hello, rockstar.

we are loog: musical instruments that get kids playing, learning, and falling in love with music.

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NEW HOLIDAY GIFT GUIDES →

NEW!

backstage pass™

loog's new all-access membership that gets kids playing, learning, and falling in love with music all year long!

Join 20,000+ members and access all premium features in the Loog Guitar and Loog Piano apps.

Backstage Pass™ members get 10% off future orders!

LEARN MORE

the loog guitar show

we made a tv show!

The Loog Guitar Show is a fun, music-filled adventure starring a band of friendly monsters. Each episode blends humor, learnings, and interactive bits. Along the way, kids explore music history, rhythms, genres, and bands, and even learn to play their very own Loog guitar!

PLAY NOW

loog guitars in action

Every now and then we embark on a community challenge and ask our mini rockstars to play a song together. Watch above one beautiful example of that :)

we are on a mission

We started Loog not just to help kids play guitar, but to spark curiosity about music. From Beatles to hip hop, to understanding the science of sound and learning their favorite songs, Loog takes children in a journey that gets them playing, learning, and falling in love with music.

LEARN MORE →

whole lotta love

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    a hit

    “My two year old granddaughter started strumming her guitar the minute she opened it. She'll have hours of fun, playing and learning with her dad.“

    Liz B. Verified buyer

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    perfect

    “The guitar is perfect for my almost 8 year old! She loves it and so do we!"
    Jessica H. Verified buyer

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    beautiful

    "The guitar is so well made and perfect for little hands. We couldn’t be more thrilled. Thanks for making a quality product (with fun colors for kids)!"
    Julia M. Verified buyer

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    if you’re thinking of getting your kids interested in music, loog is perfect.

    WIRED